The August Calendar.
Three openings, three weeks. Choose a date to see what arrives.
Formula Haus is a small house, and every fragrance is made by hand in small batches. That is why things open in windows rather than sitting on a shelf year-round. We make what we can make well, when we can make it well. This calendar is how we let you know what is coming.
Every release opens at 10:00 AM EST on its date. The countdown above shows exactly how long until each one.
Join the list. Everyone on the list hears before each opening, so you will know when the doors open without watching the clock.
The Haus Icons are the signatures the Haus is known by. We keep them in stock as much as a small house can, so they return to stay within reach. The Return brings back fragrances made only in limited windows. When a window closes, they rest again until the next one.
Because it is made by hand, in small batches, by a small house. We would rather make each fragrance well and in its moment than make it constantly and lose what makes it special. When a batch is gone, it is gone until the next one.
Not before the date. The list hears first, and the doors open to everyone at the time shown.
Each opening is small by design. When a batch is gone, it is gone. The surest way in is to be early.