The Month Ahead at the Haus
The August Calendar.
Three openings, three weeks. Choose a date to see what arrives.
— A Quick Note on How the Haus Works —
Formula Haus is a small house, and every fragrance is made by hand in small batches. Right now we're also moving the whole Haus into a new vessel, so this calendar doubles as that rollout: each date is another part of the collection arriving in its new bottle. That is why every arrival gets a real date, and stays part of the Haus once it's here. We make what we can make well, when we can make it well. This calendar is how we let you know what is coming.
Every release opens at 10:00 AM EDT on its date. The countdown above shows exactly how long until each one.
Join the list. Everyone on the list hears before each opening, so you will know when the doors open without watching the clock.
The whole Haus is moving into a new vessel, and this calendar is that rollout. Each date is another part of the collection arriving in its new bottle, made and released the same way everything here is: by hand, in small batches, without rushing it.
The Haus Icons are the signatures the Haus is known by, always part of the Haus. The Return is the day certain fragrances that have been between batches come back, and once they're back, they stay part of the Haus too.
Because it is made by hand, in small batches, by a small house. We would rather make each fragrance well and in its moment than make it constantly and lose what makes it special. When a batch is gone, it is gone until the next one.
Not before the date. The list hears first, and the doors open to everyone at the time shown.
Each opening is small by design. When a batch is gone, it is gone. The surest way in is to be early.
— Formula Haus