Formula Haus™ was born from the hands of someone who has always made things with intention.

Long before there was a fragrance house, there were small rituals. Whipped shea butters blended in a kitchen. Body oils layered for friends and family. Candles poured simply because creating something beautiful felt necessary.

What began as thoughtful body care evolved into a deep fascination with scent — how it moves, how it lingers, how it becomes memory. Founder Shaunette Stokes found herself studying notes, exploring structure, layering fragrance compositions, and refining the way a scent unfolds from first impression to final dry down.

That exploration became a practice. And that practice became a house.

Today, Shaunette serves as the Founder and Creative Director of Formula Haus™ — a luxury fragrance house rooted in identity, intention, and cultural legacy. She designs each scent as an olfactive narrative: structured, layered, and refined to evoke mood, memory, and meaning.

Formula Haus fragrances are not simply blended. They are directed. Each composition is developed through curated layering and thoughtful refinement to create a distinct scent identity that sits close, evolves slowly, and leaves impression without noise.

What began as weekend creations for loved ones has grown into a disciplined creative practice — one grounded in taste, restraint, and a commitment to building something that lasts.

Though Formula Haus continues to expand, Shaunette remains a student of scent — always studying, refining, and deepening the house’s signature style. To her, fragrance is a language spoken in memory and emotion. Every bottle becomes part of a larger archive of identity.

Formula Haus™ is the culmination of a decade-long devotion to scent and story. It is where craft meets vision — not just as a maker, but as a curator of olfactive identity and cultural memory.

Each release is designed as a small archive — a way to bottle emotion, power, and presence. Whether a candle filling a room or a perfume that lingers after you’ve gone, fragrance is never an afterthought. It is a statement.

But Formula Haus is not only about what you wear. It is about what you build.

Alongside her creative work, Shaunette is a business strategist and attorney who has spent over a decade helping entrepreneurs protect their ideas and preserve what they create. A portion of proceeds from the Founder’s Trio™ and Pink Portfolio™ discovery sets supports the Founder’s Formula Collective™ — a community providing grants, education, and support to emerging founders.

At its core, Formula Haus™ is where scent meets purpose. Where beauty becomes preservation. Where craft becomes legacy.

Shaunette is a proud graduate of Florida A&M University and North Carolina Central University School of Law, and a member of Delta Sigma Theta Sorority, Inc. — institutions that shaped her commitment to excellence, service, and ownership without apology.

Through Formula Haus™, she is building more than fragrance.

She is building a house.