Where Legacy Lives

Formula Haus began with a simple belief: luxury that feels like inheritance, not investment. We didn't set out to disrupt an industry—we set out to honor one. To create fragrance that doesn't just smell beautiful, but carries the weight of intention and the warmth of belonging.

We are curators of scent and guardians of story. Every bottle we craft is an heirloom in the making, designed for the ones who understand that true luxury whispers rather than shouts, and that the most powerful legacies are built one intentional choice at a time.

Our Foundation

Excellence runs in our bloodline.

Formula Haus was born from the understanding that luxury isn't about what you can afford—it's about what you deserve. We create for the ones who approach scent like they approach life: deliberately, beautifully, and without apology.

Rooted in heritage but designed for the future, every scent we develop honors the wisdom passed down while writing new chapters. We believe in the power of ritual, the beauty of intention, and the truth that some things—like legacy—are meant to be shared.

This isn't just how we build fragrance. It's how we were raised.

Original by design.

We don’t create duplicates. You may recognize a vibe, but we never claim a fragrance will smell exactly like another brand’s scent. Our blends are composed to live on their own.

What We Build

The Foundation Collection - Where every Formula Haus journey begins. Unisex fragrances that anchor identity and tell the stories that matter most.

The Founder's Trio Collection - Our quarterly limited-edition releases created in partnership with Founder's Formula. Legacy. Wealth. Protection. Three pillars, endless possibilities, and 15% of profits funding the next generation of legacy builders.

The Ritual Collection- Intimate luxury. Body care that makes self-care an act of devotion.

The Haus Collection - Everything you need to transform a house into a home, and a home into a Haus.

We don't just create products. We curate experiences that honor where you come from while celebrating where you're going.

Our Promise

This is luxury you don't have to audition for. This is where culture meets curation, where heritage meets ambition, and where every spritz becomes part of your story.

We believe in building things that last. We believe in honoring the communities that create culture while opening our doors wide for everyone who seeks authenticity, sanctuary, and self-expression.

Like a museum, we curate. Like a Haus, we gather.